CME is one of the top professional DMI brands in China and is highly reputed in the global music production industry. It has famous musicians as its endorsers. In early 2012, the CME board decided to spinoff a company to focus on their mobile DMI product line and further expand into the international market. The plan was to incorporate a company in Singapore and transfer the CME product line business, including the brand, product ownerships and intellectual properties, from Central Music Co to the new company CME Pte. Ltd.